Open Source · Fully Auditable

The measurement & consent tag
you can trust

Analytics, performance and compliance data all under one roof. No data sampling, no algorithmic backfilling, no guessing.

The stuff you need from
all these tools

Tag manager

Google Tag Manager

Google analytics

Google Analytics

Lighthouse

Lighthouse

Cookiebot

Cookie consent platforms

Search console

Search Console

DV

Ad fraud detectors

Clarity

Bot & AI activity monitors

Mouseflow icon

Session replays

Lightning performance,
enlightening data

Self-hosting made simple

You’ll always know where your data is. No leakage, no scattered service providers. All your data lives together in a single database, queryable in realtime with SQL.

Deploy with the rest of your infrastructure, or in a location of your choice.

Dutch flag

We’re hosted in Amsterdam btw

GDPR compliant out of the box

The simplest, fastest way to comply with consent laws. No third-party cookie walls that slow your site down, no headaches with Consent Mode. It just works.

  • Auto-detects cookies
  • Manual cookie categorisation
  • Customisable consent notice
  • Respects DNT / Sec-GPC

We never mess with your data

No sampling, no algorithmic predictions or backfilling. Just raw event data, in realtime, always accessible through simple dashboards, SQL, or our API.

// Use our built-in query generator
SELECT pageviews(*)
FROM events
WHERE timestamp BETWEEN
  ‘2026-02-01’ AND ‘2026-03-01’
// No sampling. No estimation.
// Query any combination of fields

Real-world performance data

Monitor page speed, load times and website performance from your actual visitors. Track performance over time and quickly uncover bottlenecks.

Largest Contentful Paint

First Contentful Paint

Cumulative Layout Shift

Interaction to Next Paint

Time To First Byte

Track from source to conversion

See where your users are coming from, and what they’re doing. Track campaigns, landing page performance and marketing channels.

  • Easily create channel groupings
  • Create an event or conversion from any user interaction
  • Pass conversion data back to any ad platform
<!– Place this in the <head> of your document –>
<script defer src=“https://your-etiquetta-instance.com/s.js”></script>

All with the smallest tag in the world

Capture every interaction with our standard tag and zero extra configuration.

Need to add other services? No problem, use built-in tag management to configure extra tools and triggers, with full version control and user permissions.

Join the waitlist

Register your interest, we’re
onboarding new users every week

Pay for features, not volume

Community

€0

Open source | Self-hosted

  • Analytics (humans & bots)
  • GDPR & ePrivacy compliance
  • Realtime data access
  • Import your analytics data
  • 180 days data retention

Pro

€99

Everything in the Community edition, plus:

  • Website performance tracking
  • Error monitoring
  • Cookie & consent management
  • Tag management
  • Unlimited data retention

Enterprise

€299

Everything in Pro, plus:

  • Ad fraud tracking
  • Session replays
  • API
  • Priority support

What’s new

We drop new releases with new features regularly. Make sure you’re running the current version to get access to new features.

  • v0.0.27

    Cleaned up various UI elements. Renamed “Domains” to “Properties” in settings UI (one property can contain multiple domains). Various UI and alert improvements.

  • v0.0.21

    Added session replay player and settings components. Enterprise users can now choose to record and replay user sessions. You can capture a percentage of sessions, or every single session.

  • v0.0.20

    Added Connections page with support for Google Ads, Meta Ads, and Microsoft Ads, allowing users to sync campaign information. Implemented new date range comparison for WoW, MoM etc. comparisons.